The Adcounty Media India Limited IPO is opening on 27 June 2025 and will close on 1 July 2025. This is an SME IPO raising ₹50.69 crore from a complete fresh issue of 59.63 lakh equity shares.
The Adcounty Media India IPO allotment date will be decided on Wednesday, 2 July 2025. Adcounty Media India shares will be tentatively listed on BSE SME on Friday, 4 July 2025.
The Adcounty Media India price band has been set between ₹80 and ₹85 per share. The lot size decided for the IPO is 1600 shares, which makes the minimum investment for the retail investors ₹128000. However, to avoid the oversubscription rush, it is better to bid at the cutoff price, which makes the minimum investment as ₹136000. For HNIs, the minimum subscription is for 2 lots, which amounts to ₹272000.
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Adcounty Media India BSE SME IPO Details
| Detail | Information |
| IPO Opening Date | June 27, 2025 |
| IPO Closing Date | July 1, 2025 |
| Tentative IPO Listing Date | July 4, 2025 |
| Face Value | ₹10 per share |
| Price Range | ₹80 to ₹85 per share |
| Lot Size | 1600 shares |
| Total Issue Size | 5963200 Shares (₹50.69 Cr.) |
| Reserved for Market Maker | 336000 Shares (₹2.86 Cr.) |
| Net Offered to Public | 5627200 Shares (₹47.83 Cr.) |
| Fresh Issue (Ex Market Maker) | 5627200 Shares (₹47.83 Cr.) |
| IPO Segment | Book Building IPO |
| Listing At | BSE SME |
| Shareholding Pre-Issue | 16538000 shares |
| Shareholding post-issue | 22501200 shares |
Adcounty Media India Limited | Company Overview
Adcounty Media India Limited, which is a brandtech company, was started in 2017. It integrates advanced technology with branding and creates some great advertising and marketing solutions. It offers all the segments of digital marketing, from brand promotion to campaigns using technology as the main tool. They offer tailor-made solutions to every client as per their demands and requirements.
The services that it offers include –
- Programmatic Advertising
- Search Engine Optimization
- Social Media Management
- Pay Per Click
- Cost Per Acquisition
- Cost per sale
- Cost per lead, cost per install, and more.
They also conduct market research to understand the demand and preferences of the customers to build their strategies accordingly to target the right audience.
Some of the brands that Adcounty has been working with –
- Zepto
- PB Fintech Ltd. – Paisa Bazaar & Policy Bazaar
- MUV
- Bank Sathi
- Sharechat
- Fi.Money
It has a global customer base with clients from across 47 countries.
Adcounty Media India Limited IPO | Key Details
- Adcounty Media India IPO Opening Date: June 27, 2025,
- Adcounty Media India IPO Closing Date: July 1, 2025.
- Allotment Date: July 2, 2025
- Price Band: ₹80 to ₹85 per share
- Lot Size: 1600 shares
- Refunds Initiated: July 3, 2025
- Shares Credited to Demat: July 3, 2025
- Listing Date: July 4, 2025
Adcounty Media India Ltd: Financial Overview
Adcounty Media India Limited’s profits surged by 66%, from a 61% jump in revenue during FY24.
Here is a snapshot of the financials –
Amounts in ₹ Crore
| Financial Information | 31-Mar-25 | 31-Mar-24 | Change | Change (%) |
| Assets | 47.92 | 29.51 | 18.41 | 62.38563199 |
| Revenue | 69.58 | 43.24 | 26.34 | 60.91581869 |
| Profit After Tax | 13.75 | 8.28 | 5.47 | 66.06280193 |
| EBITDA | 18.25 | 10.8 | 7.45 | 68.98148148 |
| Net Worth | 37.9 | 20.27 | 17.63 | 86.97582634 |
| Reserve & Surplus | 21.36 | 20.26 | 1.1 | 5.429417572 |
Adcounty Media India Ltd IPO | FAQs
Adcounty Media India Ltd engages in digital market solutions for branding, using advanced technology.
The tentative IPO listing date of Adcounty Media India has been fixed as Friday, 4 July 2025.
The bidding date for the Adcounty Media India IPO is June 27, 2025, and it will continue until July 1, 2025.
The minimum IPO lot size for Adcounty Media India is 1600 shares, and for HNIs, it is 2 lots.
The IPO allotment is expected to be finalized on Wednesday, July 2, 2025.
The IPO face value is set at ₹10 per share.
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Disclaimer: Investments in the securities market are subject to market risks; read all the related documents carefully before investing.