When it comes to choosing a subtle drink to enjoy life’s big moments, Magic Moments Vodka turns out to be a popular choice. However, there are many of us who would choose a Fine Grain Whisky or Contessa XX Rum. Isn’t it? Have you ever wondered who could be the one offering such drinks that have been a major part of Indian parties? What about the story behind these favourite drinks of yours? Today, we will introduce you to one of India’s largest IMFL manufacturers- Radico Khaitan Limited.
Radico Khaitan Limited: Company Overview
| Feature | Details |
| Establishment | 1943 (formerly known as Rampur Distillery & Chemical Company Ltd.) |
| Headquarters | Plot No. J-I, Block B-I, Mohan Co-operative Industrial Area, Mathura Road, New Delhi-110044, India |
| Owner | Dr. Lalit Khaitan (Chairman & MD), Abhishek Khaitan (MD) |
| Flagship Brands | Rampur Single Malt, Jaisalmer Gin, Magic Moments Vodka, Magic Moments DAZZLE, 8 PM Premium Black Whisky, 1965 Spirit Of Victory Rum, Morpheus XO Brandy, and Royal Ranthambore Whisky, etc. |
| Products | Famous ones include Magic Moments Vodka, Magic Moments Remix Flavoured Vodka, 8PM Whisky, Contessa Rum, etc. |
| Market Cap (as of April 18, 2024) | ₹23,763 Crore |
| Revenue (Quarter Ended Dec 31, 2023) | ₹4,25,078.41 |
Radico Khaitan History| A Spirited Evolution
Radico Khaitan Limited (RKL) is one of the famous names in India’s liquor industry. It traces its roots back to 1943.
Earlier known as Rampur Distillery, over the following decades, RKL evolved from a supplier of bulk spirits into a prominent leader in Indian Made Foreign Liquor (IMFL).
Evolution and Innovation
By 1998, Radico Khaitan shifted from distilling spirits for other companies to creating its own brands.
The introduction of 8 PM Whisky highlights this.
What brought this change?
The promoters wanted to push the company towards growth.
Within a year of its launch, 8 PM Whisky became a millionaire brand, setting a record unmatched by any other brand in India.
It was the first brand in the history of the liquor industry to be recognised in the Limca Book of Records.
Over time, Radico Khaitan developed a diverse brand lineup, including Magic Moments Vodka and Contessa XXX Rum.
Organic Growth and Market Expansion
RKL’s rise in these 81 years includes the natural growth of brands, showcasing its innovation and strong market sense.
The company’s success extends internationally, with exports reaching over 85 countries.
Infrastructure and Recognition
Radico Khaitan has distilleries in Rampur (Uttar Pradesh) and Aurangabad (Maharashtra), complemented by a vast bottling network.
Such capabilities have not gone unnoticed!
RKL consistently features in prestigious listings of India’s most valuable companies, including Fortune and Forbes.
Innovative Timeline
Radico Khaitan has landmark product launches, each contributing to its esteemed portfolio:
| Year | Milestone |
| 1943 | Rampur Distillery commences operations. |
| 1981 | Launch of Contessa XXX Rum (in CSD). |
| 1998 | The introduction of 8 PM Whisky marks RKL’s entry into branded products. |
| 2002 | The debut of Old Admiral Brandy. |
| 2004 | Whytehall Whisky joins the brand portfolio. |
| 2006 | Magic Moments Vodka expands RKL’s offerings. |
| 2008 | Introduction of Magic Moments Remix Vodka (Flavoured). |
| 2009 | Morpheus Premium Brandy is added to the lineup. |
| 2011 | After Dark Fine Grain Whisky enriches RKL’s brand portfolio. |
| 2012 | Launch of Magic Moments Verve Vodka. |
| 2013 | Introduction of Morpheus Blue Super Premium Brandy. |
| 2014 | Green Apple and Orange Flavours of Magic Moments Verve Vodka are introduced. |
| 2015 | Magic Moments Electra (Ready to Drink) joins the product range. |
| 2016 | Release of Rampur Indian Single Malt Whisky and Regal Talons Semi Delux Whisky. |
| 2017 | Introduction of Pluton Bay Premium Rum and 1965 The Spirit of Victory Premium Rum. |
| 2018 | Launch of 8 PM Premium Black Whisky, Jaisalmer Indian Craft Gin, and Whytehall Rare Premium Brandy. |
| 2021 | Royal Ranthambore |
| 2023 | Sangam World Malt Whisky |
In India’s liquor industry, Radico Khaitan Limited maintains a legacy of excellence, combining tradition with innovation to explore new horizons in the spirits world.
Radico Khaitan Limited: Company Overview
Radico Khaitan Limited has developed over fifteen brands, including four millionaires.
The company proudly supplies products to the prestigious Canteen Stores Department (CSD), offering substantial business advantages and exports to over 85 countries, establishing strong international brand recognition.
Currently, Radico Khaitan operates two state-of-the-art distilleries: Rampur Distillery in Uttar Pradesh and Radico NV Distilleries Maharashtra Limited in Aurangabad, Maharashtra.
Combined, these facilities boast a production capacity exceeding 157 million litres. With 28 bottling units strategically located across India, distribution is optimised.
- Radico Khaitan Headquarters: Plot No. J-I, Block B-I, Mohan Co-operative Industrial Area, Mathura Road, New Delhi-110044, India.
- Radico Khaitan Establishment: Founded in 1943 as Rampur Distillery & Chemical Company Ltd., now known for IMFL production in India.
- Market Cap (as of April 18): ₹23,763 Crore
- Radico Khaitan Owner: Dr. Lalit Khaitan (Chairman & Managing Director) and Abhishek Khaitan (MD)
- Radico Khaitan Revenue (Quarter Ended Dec 31, 2023): ₹4,25,078.41
- Radico Khaitan Products
Some of the famous ones are:
- Magic Moments Vodka: Premium vodka known for its smoothness and quality.
- Magic Moments Remix Flavoured Vodka: Flavored variants of vodka offer unique taste experiences.
- Magic Moments Verve: Another variant of vodka is distinguished by its character.
- Rampur Indian Single Malt Whisky: High-quality single malt whisky crafted in India.
- 8 PM Whisky: Popular Indian whisky with a distinct flavour profile.
- Contessa Rum: Rum known for its rich flavor and versatility.
- Old Admiral Brandy: Traditional brandy enjoyed for its smoothness.
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Radico Khaitan Market Presence: Domestic and International
Radico Khaitan Limited strategically places brands domestically and globally, including defence markets. Their portfolio features rum, brandy, whisky, and vodka variants, meeting diverse preferences. They push industry boundaries with iconic names and innovative offerings, embodying a global legacy of quality and craftsmanship.
Driving Positive Change: Radico Khaitan’s CSR Endeavors in India
Radico Khaitan Limited commits to positive societal impact. It focuses on extensive corporate social responsibility (CSR) initiatives.
You will be amazed to see that Radico Khaitan targets key challenges like hunger, poverty, malnutrition, and healthcare access.
Partnering with local communities, Radico Khaitan implements projects in critical areas.
This includes:
- Water
- Sanitation
- Education
- Healthcare,
- Skill development.
The company fosters a culture of responsible consumption and addresses local challenges at their roots.
All CSR activities align with Schedule VII of the Companies Act, 2013 and the company’s CSR Policy.
FAQs| Radico Khaitan History
Some of the popular brands include 8PM Whisky, Magic Moments Vodka, Contessa Rum, and Old Admiral Brandy.
The old name was Rampur Distillery & Chemical Company Ltd.
The Khaitan brand originated as Rampur Distillery, established in 1943 in Uttar Pradesh, India.
Dr. Lalit Khaitan is the CEO of Khaitan.
Source– radicokhaitan.com, screener.in
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