IPL 2025 is back — louder, bolder, and more high-stakes than ever. Every year, when the IPL season begins, India doesn’t just watch cricket, it lives it. But while fans track Virat’s form or Dhoni’s calm, smart traders know there’s another game quietly unfolding.

Turns out, IPL isn’t just about runs and wickets. It’s a multi-crore business battlefield. And interestingly, many of the IPL sponsors 2025, spending those crores, are listed on the stock market.

While cricketers chase boundaries, some companies on the IPL sponsors 2025 list are chasing visibility and possibly market share. 

Have you ever paused between overs and thought: “How much did that brand pay to flash during that catch?”

If a company is spending big on IPL ads, it’s not just for fun. It’s focusing on growth. And that’s the kind of move that can shape how a business performs in the public eye, and sometimes, on the stock exchange too. 

This season, several listed companies are doubling down on IPL sponsorship. 

Why? Because crores spent on ads aren’t just expenses. They’re signals.

Let us see who’s really playing during IPL 2025, not just on the pitch, but behind the scenes.

What Do Cricket and the Stock Market Have in Common?

Quite a lot, actually.

Both have their share of highs and lows. Both attract millions of followers. And both, when played smartly, can deliver winning results.

As IPL 2025 kicks off with energy, excitement, and explosive sixes, there’s a parallel game unfolding in the world of business, and it’s happening silently on Dalal Street.

While players fight it out on the field, several listed companies are advancing off the field by sponsoring, supporting, or broadcasting the IPL.

Some of these companies might be worth watching this IPL T20 season!

Let’s take a closer look at the IPL 2025 sponsors list and the companies playing off the field.

Why IPL Sponsorship Matters to the Stock Market

Sponsoring IPL isn’t cheap. We’re talking crores and sometimes hundreds of them. So when a company decides to invest in this cricketing carnival, it’s doing two things:

• Backing its brand in front of millions of eyeballs.
• Showing confidence in its financial strength and marketing push.

From TATA to Reliance, these are not random ad placements. These are strategic!

IPL 2025 Sponsors List: Stocks to Keep an Eye On This Cricket Season

Let’s look at some of the key listed companies that are front and centre this IPL season:

a. TATA Group – Title Sponsor

When TATA puts its name on something, it’s never half-hearted. As the title sponsor again in 2025, TATA is using IPL to showcase multiple brands, like Tata Motors, TCS, Titan, and Tata Neu.

Tata Motors already promoted electric cars in IPL 2022–24. You can expect similar campaigns this year. Titan often launches seasonal promotions around IPL to boost watch and eyewear sales. Tata Neu, their super app, is also riding the IPL wave to drive downloads and user growth.

b. Dream11- Associate Partner

Dream11 is not listed, but its presence tells a bigger story: India’s fantasy gaming boom. And behind the scenes is Nazara Technologies. It is indeed a listed player in gaming and might benefit from this larger gaming culture.

Fantasy gaming pushes app usage, digital transactions, and user engagement. These are all metrics investors love tracking in related sectors.

c. RuPay – Powering UPI Payments (Associate Partner)

RuPay, via NPCI, is sponsoring IPL to strengthen its digital payments brand. Though NPCI isn’t listed, the move reflects broader fintech momentum. 

Top private banks in India and PSUs that partner with UPI are HDFC, SBI, PNB, Axis Bank, etc.

d. Amul – From Dairy to Digital Visibility

Yes, Amul is a cooperative and not listed. But it’s a good example of the FMCG sector’s aggressive IPL presence. This opens the floor for parallels: you could explore Nestlé, Britannia, HUL, or even Dabur. These brands could benefit from high seasonal visibility.

It might be time to explore the top 10 FMCG companies in India!

Summer + cricket = high snack/beverage sales. These companies often clock peak sales during the IPL season.

e. Reliance (JioCinema) – Streaming the Game

JioCinema is the official digital broadcaster of IPL. Reliance is not making money directly here.

• More users = more data usage = stronger telecom business.
• More app installs = more cross-sell opportunities (OTT, shopping, payments).

It is aiming for ₹4,500 crore in advertising income. JioStar is also planning to reach 100 million subscribers, especially targeting small businesses (SMEs), and is aiming for 1 billion total viewers across TV and digital platforms.

F. Star Sports – The OG Broadcaster Playing on Home Ground

Founded way back in 1992, Star Sports has seen Indian sports grow from dusty grounds to world-class stadiums. Over the years, it’s become a household name. You could see cricket, football, and tennis. And now in IPL 2025, it’s back as the official TV broadcast partner, bringing every ball, six, and wicket straight into homes across India.

But Star isn’t just sticking to old ways. It has merged operations with the Sports18 brand, launching new regional channels like Star Sports 2 in Hindi, Tamil, and Telugu.

While JioCinema is handling the digital side, Star Sports is doubling down on the traditional screen, pairing its broadcasts with flashy campaigns, match highlight reels, and regional promotions to create that “stadium-like” energy in every living room.

Final Thoughts

We’re not saying these are stocks to buy. We’re not saying they’ll go up during IPL. What we are saying is: Cricket isn’t just entertainment anymore — it’s a business insight. This year’s IPL 2025 sponsors list tells us which brands are spending big for consumer attention

If you’re a trader or investor, this season is more than just fours and sixes. It’s a chance to see:

• Which companies are everywhere on your screen?
• And which sectors are using IPL to launch into your mind?

Because where the brands go, money often follows.

Source: TheEconomicsTimes

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Disclaimer: Investments in the securities market are subject to market risks; read all the related documents carefully before investing.