IPL 2025 is back — louder, bolder, and more high-stakes than ever. Every year, when the IPL season begins, India doesn’t just watch cricket, it lives it. But while fans track Virat’s form or Dhoni’s calm, smart traders know there’s another game quietly unfolding.
Turns out, IPL isn’t just about runs and wickets. It’s a multi-crore business battlefield. And interestingly, many of the IPL sponsors 2025, spending those crores, are listed on the stock market.
While cricketers chase boundaries, some companies on the IPL sponsors 2025 list are chasing visibility and possibly market share.
Have you ever paused between overs and thought: “How much did that brand pay to flash during that catch?”
If a company is spending big on IPL ads, it’s not just for fun. It’s focusing on growth. And that’s the kind of move that can shape how a business performs in the public eye, and sometimes, on the stock exchange too.
In fact, a 10-second ad slot during prime-time IPL can cost more than ₹15 lakh. That’s not pocket change, it’s a serious investment.
With crores being spent in just minutes of airtime, these brands are betting big on attention — and in many cases, that attention is translating to market interest too.
This season, several listed companies are doubling down on IPL sponsorship.
Why? Because crores spent on ads aren’t just expenses. They’re signals.
According to data from TAM Sports, the advertising momentum during IPL 2025 has seen a significant rise.
- TV ad volumes have jumped 12% compared to last year’s IPL 17.
- The number of broadcasting channels increased from 24 to 28, giving brands more screens to reach fans.
- Ad categories went up by 13%, rising from over 45 to more than 50.
- The number of advertisers grew by 31%.
- Parle Biscuits became the top advertiser.
- Vimal Elaichi followed with 6%, while Reliance Consumer Products took 5%.
- Dream11, which led last year with 11%, dropped to 4% this season.
- Biscuits and Cars made it to the top 5 categories for the first time.
- Other top ad categories included mouth fresheners (11%), ecom-gaming (10%), and smartphones (5%).
- IPL 2025 brought in 23 new ad categories, while 17 old ones dropped off.
- 83 new brands joined
Let us see who’s really playing during IPL 2025, not just on the pitch, but behind the scenes.
What Do Cricket and the Stock Market Have in Common?
Quite a lot, actually.
Both have their share of highs and lows. Both attract millions of followers. And both, when played smartly, can deliver winning results.
As IPL 2025 kicks off with energy, excitement, and explosive sixes, there’s a parallel game unfolding in the world of business, and it’s happening silently on Dalal Street.
IPL has become more than just a cricket league. It’s India’s summer blockbuster, reality show, and national obsession rolled into one. For two months, it’s where culture, conversation, and crores come together. That’s why brands aren’t just chasing reach. They’re chasing relevance.
As marketing experts say, IPL isn’t just a media property; it’s a cultural moment. One that puts a brand right in the spotlight of millions of emotionally invested fans. In an age of scrolling and skipping, IPL gives brands a rare chance to grab uninterrupted, high-intent attention.
While players fight it out on the field, several listed companies are advancing off the field by sponsoring, supporting, or broadcasting the IPL.
Some of these companies might be worth watching this IPL T20 season!
Let’s take a closer look at the IPL 2025 sponsors list and the companies playing off the field.
Why IPL Sponsorship Matters to the Stock Market
Sponsoring IPL isn’t cheap. We’re talking crores and sometimes hundreds of them. So when a company decides to invest in this cricketing carnival, it’s doing two things:
- Backing its brand in front of millions of eyeballs.
- Showing confidence in its financial strength and marketing push.
From TATA to Reliance, these are not random ad placements. These are strategic!
And here’s something even more mind-boggling: while brands are spending crores to sponsor IPL, BCCI, the power player behind Indian cricket, earns over ₹7 crore every single day.
Yes, you read that right.
From broadcasting rights alone, BCCI bagged ₹48,390 crore for just 5 years. That’s ₹9,678 crore per year! Every time you tune in, ka-ching! Then there’s Team India’s jersey. It is like a walking billboard worth ₹828 crore a year. Adidas paid ₹350 crore, Dream11 ₹358 crore, and others chipped in ₹120 crore. That is all for logo space.
But wait, there’s more — BCCI licenses everything from bats to caps and also earns ₹500–600 crore a year from ICC payouts. Altogether, the board clocks a cool ₹1,100 crore+ annually.
BCCI’s total income in FY23 was ₹6,558 crore.
Now, add the ticket sales from 40+ matches. Basically, your clap is their cash.
These figures are based on publicly available data and media reports. Actual values and sponsorship terms may vary.
IPL 2025 Sponsors List: Stocks to Keep an Eye On This Cricket Season
Let’s look at some of the key listed companies that are front and centre this IPL season:
A. TATA Group – Title Sponsor
When TATA puts its name on something, it’s never half-hearted. As the title sponsor again in 2025, TATA is using IPL to showcase multiple brands, like Tata Motors, TCS, Titan, and Tata Neu.
Tata Motors already promoted electric cars in IPL 2022–24. You can expect similar campaigns this year. Titan often launches seasonal promotions around IPL to boost watch and eyewear sales. Tata Neu, their super app, is also riding the IPL wave to drive downloads and user growth.
B. Dream11- Associate Partner
Dream11 is not listed, but its presence tells a bigger story: India’s fantasy gaming boom. And behind the scenes is Nazara Technologies. It is indeed a listed player in gaming and might benefit from this larger gaming culture.
Fantasy gaming pushes app usage, digital transactions, and user engagement. These are all metrics investors love tracking in related sectors.
C. RuPay – Powering UPI Payments (Associate Partner)
RuPay, via NPCI, is sponsoring IPL to strengthen its digital payments brand. Though NPCI isn’t listed, the move reflects broader fintech momentum.
Top private banks in India and PSUs that partner with UPI are HDFC, SBI, PNB, Axis Bank, etc.
D. Amul – From Dairy to Digital Visibility
Yes, Amul is a cooperative and not listed. But it’s a good example of the FMCG sector’s aggressive IPL presence. This opens the floor for parallels: you could explore Nestlé, Britannia, HUL, or even Dabur. These brands could benefit from high seasonal visibility.
It might be time to explore the top 10 FMCG companies in India!
Summer + cricket = high snack/beverage sales. These companies often clock peak sales during the IPL season.
The IPL 2025 sponsors list also includes Kingfisher Premium, Royal Challenge Packaged Drinking Water, Bisleri, Spinner Sports Drink and more.
E. JioHotstar – Official Digital Streaming Partner
JioStar is the official digital broadcaster of IPL.
It is a streaming platform resulting from the merger of Reliance Industries’ JioCinema and Disney’s Disney+ Hotstar. This merger, finalised on November 14, 2024, established a joint venture where Reliance holds a 63.16% stake, and Disney owns the remaining 36.84%.
Viacom18 Media Pvt. Ltd., a subsidiary of Reliance Industries, owns the domain name jiohotstar.com. The domain was officially registered under Viacom18 on September 20, 2023, with a registration valid until September 20, 2026
Now, they are not making money directly here.
- More users = more data usage = stronger telecom business.
- More app installs = more cross-sell opportunities (OTT, shopping, payments).
F. JioStar – The OG Broadcaster Playing on Home Ground
JioStar is aiming for ₹4,500 crore in advertising income. It is also planning to reach 100 million subscribers, especially targeting small businesses (SMEs), and is aiming for 1 billion total viewers across TV and digital platforms. Matches air on TV channels like Star Sports or Sports18.
Founded way back in 1992, Star Sports has seen Indian sports grow from dusty grounds to world-class stadiums. Over the years, it’s become a household name. You could see cricket, football, and tennis. And now in IPL 2025, it’s back as the official TV broadcast partner, bringing every ball, six, and wicket straight into homes across India.
But Star isn’t just sticking to old ways. It has merged operations with the Sports18 brand, launching new regional channels like Star Sports 2 in Hindi, Tamil, and Telugu.
G. AngelOne- Associate Partner
Angel One has signed a five-year partnership with the Indian Premier League (IPL) as an Associate Partner from 2024 to 2028. The partnership will last from 2024 to 2028 and falls under the financial services category.
BCCI sold four IPL sponsorship slots for a total of ₹1,485 crore — Angel One grabbed one of them.
These are just a few of the top IPL 2025 sponsors, but the IPL 2025 sponsor list stretches across a wide range of industries. From aviation to finance, other key brands like Qatar Airways, Hero FinCorp, Etihad Airways, and many more have also joined the league’s sponsorship.
Final Thoughts
We’re not saying these are stocks to buy. We’re not saying they’ll go up during IPL. What we are saying is: Cricket isn’t just entertainment anymore — it’s a business insight. This year’s IPL 2025 sponsors list tells us which brands are spending big for consumer attention
If you’re a trader or investor, this season is more than just fours and sixes. It’s a chance to see:
- Which companies are everywhere on your screen?
- And which sectors are using IPL to launch into your mind?
Because where the brands go, money often follows.
Source: TheEconomicsTimes
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Disclaimer: Investments in the securities market are subject to market risks; read all the related documents carefully before investing.